Recognizing the millennial lifestyle trends 2018 in the digital sphere

This post lists some interesting patterns observed in the practices of young consumers, which anyone in a sector that wants to appeal to men and women should surely be very aware of.

Probably amongst the most considerable shifts in the last decade concerning the retail business, and in most of its subfields, is the exponential advancement of online platforms. As recent research projects show that the most downloaded apps on cellphones are the most popular internet-based shops, the millennial consumer trends indicate that markets are not necessarily a primarily physical establishment presently. For sure, an industry that is thriving because of this is that of network providers, as revealed by investments by influential figures like Telecom Italia’s US shareholder. In the reality where unlimited data and next-day shipping are not just a perk, but something that is demanded, firms genuinely require to appeal to this demographic to stay pertinent.

One marketplace that has considerably been affected by millennials and technology statistics is that of home entertainment. As so many media forms are gradually leaving their classic platforms, such as tv networks and radios, and moving on to online platforms, things like the formatting of content and advertising need to follow through. The consumption statistics, motivation of some figures like Vodafone’s Canadian shareholder, demonstrate how young adult do not think of home appliances like a television as a necessity, alternatively preferring the versatility of a laptop computer or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as numerous watch their favourite show on their phone during their journey to work.

With a generation of millennials growing up with technology, it is anticipated that sectors such as marketing and advertising need to readjust to the latest digital platforms if they want to appeal to their growing target audiences and still be significant in the contemporary market. Even those referred to as generation Z are nowadays growing to be adults and entering the world of higher education or the employment market, so a big proportion of the major consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their film to begin again: if an ad is not eye-catching in its first few seconds, it will be skipped.

Considering how most interactions these days, from work to relatives to everyday enquiries, are based online, the very high millennials smartphone ownership stats do not come as a big surprise. With the importance of social media being not just a distraction, but for many a way to organise their life, putting together events and staying in touch with the crucial groups of men and women in their lives, some businesses such as those added in Wind Telecom’s parent company are even providing social media-specific allowances in their data packages, so that their use is not limited.

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